Job Category: Marketing
Job Type: Full Time
Job Location: Burlington MA Remote

About Sway AI

Sway AI is a leading provider of cutting-edge auto AI/ML technologies and services, offering scalable solutions for companies of all sizes. Founded by proven venture capitalists and innovators who started by re-thinking and re-architecting how AI/ML projects can be done in a smart, innovative way for customers worldwide.

Sway AI is seeking a motivated marketing manager who is passionate about design, innovation, quality, and technology; someone with high attention to detail and a creative thinker. Join an experienced and talented group of entrepreneurs, scientists, and engineers with a groundbreaking idea to re-architect how AI/ML applications are built and deployed.

The ideal candidate will support growth for the Sway AI brand in the U.S. market by driving an optimal marketing mix (PR, social, content, etc.) and adapting marketing programs to the needs of the U.S. market. If you are passionate about the AI industry and have demonstrated the ability to generate awareness and business opportunities in a fast-paced, growth environment then, we would like to talk to you.

Marketing Job Summary

We are seeking an experienced, creative marketing employee to join our growing organization. In this position, you will work directly with our marketing director to elevate Sway AI above the competition, build thought leadership, create ads and videos in order to increased revenue for our company. You will seek to increase build brand awareness through both traditional and new media campaigns. As well as analyze customer insights, consumer trends, market analyses, and marketing best practices to build successful strategies in the U.S.

Marketing Duties and Responsibilities

  • Build brand awareness through various media outlets
  • Work with our marketing director to collaboratively create social media content, case studies and newsletters to drive traffic and engagement for Sway AI
  • Plan sales and advertising campaigns
  • Collect and analyze market research data including customer insights, trends, market analyses
  • Identify potential markets
  • Work within various multimedia outlets to promote a product
  • Design and oversee ad layouts
  • Decide which media format (print, television, radio, web) best suits the assignment
  • Keep track of marketing analytics
  • Write thought leadership articles on relevant AI topics
  • Maintain brand standards and tone across all communication channels and tools
  • Support events and trade shows

Marketing Requirements and Qualifications

  • Bachelor’s degree in marketing, business administration or related field; MBA preferred
  • Previous experience in marketing, market analysis, advertising, and brand management
  • Experience in website design and content development
  • Experience in hosting webinars
  • Stellar written and oral communication skills
  • Extensive knowledge of current and relevant markets
  • Proficient in analytics with a metrics-driven marketing mind and an eye for creativity
  • Willingness to try innovative marketing strategies
  • Excellent time management, able to balance multiple projects at once
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Social media marketing experience is a must
  • Content creation experienced is a must
  • Market analysis experienced is a must
  • Thought leadership/blog creation experienced is a must

Preferred qualifications

  • Proven experience designing interactive applications and networking platforms
  • Established contacts with media

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